A few months ago, this image—taken from the back of a 1980's cereal box—came up on a social media feed.
Nostalgia factor 10.
I don't even think I had one of these bike reflectors when I was a kid. Doesn't matter. For some reason that image brought me straight back to the 1980s, and the cereal aisle at the supermarket. It also reminded me of riding bikes with my buddies. No helmets. No pads. No parental supervision. No questions asked on where we were going. Just be back before the street lights come on.
Imagine that? Just riding around with your friends. Pedaling fast for a few hundred feet, slamming on the brakes and skidding out, and looking back to see the skid-out you left on the asphalt. Stopping at the corner store for some baseball cards or candy. Riding down to the Little League fields with your mitt and a bat, and leaving your bike unlocked next to the backstop while you played baseball. Didn't have bases? No problem. You'd just use the end of your bat and scratch a square shape in the dirt at first, second, and third.
All those memories came straight to the front of my mind, thanks to a simple image on the back of a 1980s cereal box. The good feelings were so strong that I figured I'd do a quick eBay search to see if any of those bike reflectors were listed for sale.
Oh, they were. Quite a few of them. And because some of the prices were so good, I decided to purchase one that was still in the original, sealed wrapper. Here it is.
It turns out the reflectors were issued in specially marked boxes of Kellogg's cereals like Froot Loops, Corn Pops, and Raisin Bran. Here's a TV commercial with a promo for the bike reflectors at the end:
I don't like how those kids shirked their tent-pitching responsibilities to go back for another bowl of Raisin Bran, but I guess that's how marketing is done.
In any case, because this is a trading card blog, let's link some cards to the whole thing. After all, Garfield is a popular cat, and has been for quite some time. So I ran a quick search on Trading Card Database to see if any sets of Garfield cards existed.
And they do! More than one set, in fact. Skybox released a set in 1992, a company called Krome followed in 1995, and Pacific threw their hat in the ring in 2004. I looked through the checklists to see if any specific cards caught my eye. Soon enough, I found a few from the Pacific set and purchased them.
Here they are, front and back:
All three cards are from a little subset called "Then and Now". They highlight how the animation style of artist Jim Davis has changed over the years. (The Garfield franchise turned 25 years old in 2004, so the set was a nice little tribute.)
The characters I'm familiar with are the ones on the right. But I have to say, the 1978 versions of Garfield, Jon, and Odie are pretty great—Jon in particular. Just scroll back up and compare the two versions. 1978 Jon looks a lot less like a doofus.
Here's one more card I picked up.
I think most of us can relate.
Here are a few other memorable Garfield quotes that appear on cards in the set:
- I need less week and more weekend
- A diet is too little of a good thing
- One good meal deserves another
Classic Garfield. And it's really something—as collectors we never know what roads we'll travel during our collecting journey. Did I think I'd be buying a Garfield bike reflector? No. Did I think that reflector would lead to me purchase a few Garfield trading cards? No. But here we are. And the dose of nostalgia all this has given me was well worth it.
So let's go back to the bike reflectors, and not overlook how cool it was to find them in a box of cereal. It leads to a couple of questions for you readers and collectors:
What prizes do you remember getting from cereal boxes back in the good ol' days?
Are you a Garfield fan?
Share in the comment section, and thanks for reading.