Let's go back to the mid-20th century—1956, to be exact.
The world is much larger. You don't have a million online sources that instantly give you all the information you're looking for.
So what do you have? There's the daily newspaper. And some radio programs, And a newfangled, amazing glowing tube in a wooden box called a "television". Those sources do give you some information.
But by and large, so many more things out there are completely unknown to an individual. Faraway areas of the globe still exist, and there are so many mysterious and interesting things to wonder about—perhaps especially to a wide-eyed youngster.
So imagine you are that 1956 youngster, eager to learn, and with a strong taste for action and adventure. Then imagine you're down at the local drug store and purchase a little package that contains a trading card and a stick of gum, for one penny. It says "ADVENTURE" on the front, and is made by a company called Gum Inc.
When you open the package, you come across a trading card that creates a scene of suspense like this:
Look out, treasure diver!
The artwork is fantastic, and it comes right at you. That shark is monster-sized, and because only the shadow of the diver is in the foreground, it almost forces you to feel that you are that diver, and that's your shadow. How will you get out of this one? Will you escape? Can you escape? You'd have to know more about what's going on, so instinctively you'd flip the card over.
Legend lines the ocean floor with gold; many men, seeking the end of the rainbow, have never lived to tell the tale; perhaps victims of man-eating tiger sharks.
[Gulp.]
But if you're that adventure-loving 1950s kid, I'd bet you're going to run home and spend the next 15 minutes acting out a diving scene in your bedroom, and figuring out a way to avoid that man-eating shark. And you know what? That card is the very first one in the set.
Want to see another stunner?
From under sea to outer space. I'll say it again: In the mid-20th century, there were still so many mysterious and interesting things out there.
Personally, I know I would have been all over these trading cards back then. The set is known as 1956 Gum Inc. Adventure. There are 100 cards in all, and the two you've seen so far are officially part of my collection now.
And if the Gum Inc. name sounds familiar, I'll add that the company was founded by a man named Jacob Warren Bowman (yes, that Bowman) in 1927. They also produced the 1935 Mickey Mouse set, the 1940 Lone Ranger set, and the 1941 Superman set, to name a few.
How about another example from the Adventure set?
This one features a red-headed roller derby gal. (rrrawr) The card back mentions how these skilled derby participants "zip around slick, 45-degree turns with ease," "attain speeds up to 35 miles an hour," and "wear out a set of wheels about every 10 days." It also mentions that some of these ladies could earn $15,000 a year, which was a fantastic amount of money back then!
Okay, how about one more?
From California to Nevada on skis, delivering important supplies to those in need, round-trip in five days. Yeah, tell me the little-kid version of you is not going to act out some adventures with that information. I know you've got that pack full of supplies slung over your shoulders already.
Ultimately, I don't know what's better: the artwork on the front of these cards, or the storytelling on the back.
And it continues throughout the set. From sports to hunting to mountain climbing to armed forces to rescues on the high seas, there's all the variety you need to fill your young, voracious appetite for knowledge of that big, mysterious, adventure-filled world out there.
But it's different for kids in this digital age.
The internet has its positives, don't get me wrong. However, one of the negatives is that
it can destroy the sense of excitement and anticipation linked with
"classical" learning.
Let's take these trading cards for an example. Back then, you might hear about a subject, or learn just a
little bit about a subject, and then what did you need to do? Go to the
library. See if they have any books on the subject. Send away for a
specialty magazine. Find a friend or neighbor with some information or
photographs. And then maybe you fill in some blanks with your imagination.
That all takes effort, and it's good to feel rewarded for
that effort. It might take days or weeks to get that reward. But today, that
build-up of anticipation and excitement is largely lost. We have too much instant gratification. You scroll through some social media posts on whatever subject you might follow, receive a little dopamine hit, and then
you're done.
I'm sure there are studies that link this phenomenon to a
shorter retention of information, too. Because when you instead spend so much
time and effort doing the research, you hold onto the information you do
discover for a longer amount of time. It's more special. You're more
apt to put yourself in the position of Snowshoe Thompson as you're right there
in the library, reading about him. Thinking about whether you'd be able
to accomplish what he did. Feeling the satisfaction of succeeding.
Bringing some much-needed medicine or supplies to someone in the
wilderness. It's so much different than just sitting on your couch,
searching the keywords "Snowshoe Thompson" on your phone, getting all
the information you could want on him within seconds, and then saying
"hmm, interesting" and moving on to whatever is next.
But you know what? It's alright. That sense of mystery is still out there. Use this 1956 Gum Inc. Adventure set as an example again. Even with online search tools, plus all the great trading card blogs out there, plus sites like TCDB, I had no idea these cards even existed until a couple of months ago. And I'm sure there are hundreds of trading card sets—if not thousands—that I still have no idea about, even though I've been back in the hobby for more than 10 years now.
So as collectors, we can still find that fresh sense of adventure. We can still get that thrill of the search. And that's reassuring.
Now it's your turn. Have you discovered any new sets recently? Would you have been into the Gum Inc. Adventure set if you were a kid in 1956?
Share in the comment section, and thanks for reading!

































