More Stunners from the 1930s

A few months ago, I shared some cards from the early 1930s that were more like little pieces of art. They were originally issued by a German margarine company called Sanella—one card in each package. Impressively, the Sanella company published an accompanying "Handbook of Sports" that you could order separately. Inside, you'd find a space reserved for each card, along with detailed information about each sport or activity.

 

There are 112 cards in the set, and many are quite affordable considering their age and delicate nature (they're paper thin). The first four I purchased were "absolute had to have 'em", but I knew I'd eventually go back to look over the checklist and find a few more that I really enjoyed, either for the artistry or the sport featured.

Have a look at these beauties:

  

 

 

Last time, I mentioned how a successful piece of art should draw you in and force you to look at it. It freezes that moment of action. And this card certainly does it! What a great angle, too. You can almost hear the creaking of the oars and the swishing of the water as the rowers do their thing. 

 

 

 

 

I haven't followed women's professional tennis since the days of Maria Sharapova, Martina Hingis, and the Williams sisters. I only have a few tennis cards of any kind in my collection. However, I couldn't pass this one up. The image is cropped in such a way that makes this woman seem like she's playing in an opera house instead of on a tennis court. Her name is Cilly Aussem, and in 1931 she became the first German (man or woman) to win the singles title at Wimbledon. Considering the Sanella set was issued in 1932, it's no surprise that Aussem was included!

   

 

 

 

As a hockey player and fan, I knew I wanted this card from the start. However, it was a bit more pricey than many of the others in the set, so I took my time and did some searching. When I saw the color and centering on this particular copy, I went for it. Unfortunately there's not a whole lot of descriptive text on the back of the card—only that this particular game is between Brandenburg and S.C.C. (Sport-Club Charlottenburg).

 

Based on some quick research, it looks like a Brandenburg player (red and white) is about to score a goal. 

 

  

 

 

 

Finally, we've got this gem. You're looking at Clas Thunberg, a speed skater from Finland who took home five Olympic Gold Medals in the discipline—three in 1924, and two in 1928. 

 

This image must be from a speed skating competition, but I like to think that Clas is back home in Finland, and this is just the way he commuted to the office in the morning.

  

 

Here's the back of his card, for reference:

 

 

Most of that text consists of advertising, plus instructions on how to order your handbook. (It will be delivered postage-free upon receipt of a 70 Pfennig stamp addressed to "Sanella," P.O. Box No. 125, Berlin C2. Please clearly indicate your address.)

 

So, I've got eight cards from this set now. And there's a reason why I went for that many. 

 

 

 

In no world was I going to just tuck these cards into a box and forget about them. I had to display them in a binder. 

 

Eight-pocket pages do exist, and that was my initial intent. However, after taking some measurements, I discovered that these Sanella cards are just a tiny bit too big for those pockets. The next-best thing was the 5-pocket page that you see above. There's a noticeable amount of empty space around each card, but you've gotta do what you've gotta do.

 

Besides, the Sanella cards are pretty happy in this particular binder, which houses a small-but-growing collection of vintage sport and non-sport cards from sets like Gum Inc. Adventure and World on Wheels (which you see peeking out from underneath).

 

Ultimately, these kinds of cards have been fueling a good portion of my collecting energy these days, and I might keep searching for more examples. There's certainly a lot out there, and the artwork is often fantastic. 

 

Thanks for reading along, and here's to the continued search!

A Smorgasbord! 1990 Starline Long John Silver's Baseball Superstars

From the 1970s through the 1990s, it seemed like you could find your favorite baseball stars on food product packaging everywhere you looked: supermarkets, corner stores, restaurants, and beyond. This past year, in an effort to capture a little more nostalgia, I set a goal to expand my own collection of these "food-issue" cards. In this series I'll show the specific examples I've acquired, and share a little bit of history about the food or beverage sponsor as well. 

Previous entries can be found here.

 

 

The first two weeks of middle school are in the books, and you're tired. It's a new building. A new workload. New classes. New pressures. And it's fine. You're handling it.

 

But still, you're tired.

 

Now it's Sunday, and you've been out helping dad with some errands. That's also fine.

 

But still, you're tired.

 

Then dad gives you an escape.

 

"How about some lunch?"

 

Absolutely. You're definitely hungry, and if you know dad, he's not taking you home for a cold, uninspired bologna sandwich. There are plenty of places to eat out here on the road.

 

So you nod in agreement, sit back, take a breath, and let dad drive. 

 

It seems like it takes a while, but eventually you roll up to this place: 

What in the world are you even looking at there? A fish place? Where even is this? How far did dad actually drive? 

 

But you know what? All those questions don't matter. You're here. So that's where you're eating. You get out of the car and head to the front entrance with dad.

 

And then you walk in and see this:

Welp. The pirate/landlubber theme is still going strong on the inside.

But it's not all weird. The smell of french fries is pretty strong. And looking around at what other folks are eating, some of the fish is battered and fried, too. You even see some chicken fingers.

 

Then, while you're waiting on line to order, it gets even better. There's a big, poster board display on the wall next to the cash registers highlighting a special promotion.

 

GET A FREE 5-CARD PACK OF LONG JOHN SILVER'S BASEBALL CARDS WHEN YOU ORDER A MEAL WITH A 32-OUNCE COCA-COLA 

 

Your eyes light up, and you turn to dad.

 

"I guess we're both getting a meal with a 32-ounce Coke", he says with a sly grin.

 

Ah, now it all comes together. You bet dad saw an advertisement in the paper, and that's exactly why he brought you to this place. Even sweeter, you know he's going to give you his pack, so you can open one, and keep the other sealed if you want.

 

You both order the fish and chips with some hushpuppies, plus the Coke. It's not long before your order is ready, and as the cashier slides the trays over, you spot the packs of cards. 

 

Once you find a booth and sit down, dad slides a pack over to you. 

 

 

  

Before you dig in to your meal, you flip it over.

 

 

 

  

Darryl Strawberry? Cool! 

 

He's got one of the swings that you and all your friends try to imitate when you're playing Wiffle ball, or baseball at the park.  

 

And then as you look at the design, it hits you: 

 

It's just like the posters that you and some of your friends have on your walls—only in baseball card size! 

 

The fun discovery only increases your appetite, so you chow down. The food is good, and Long John Silver's is quickly becoming one of your favorite places to eat.

 

Once you finish eating, you ask dad if you can open one pack right there at the table. He says it's fine with him, so you go for it. 

 

 

 

Pretty good result! Along with Darryl, you find some great stars. Boggs, Raines, Trammell, and Sabo.

 

After inspecting the header card a little more, you discover that you received Set #5. There are 8 Sets in all, which means there are 40 different cards to collect. Hopefully there will be more trips to Long John Silver's in the near future. 

You ponder the possibilities, and flip over one of the cards.

Nice color photo. Nice stats. They could have filled the space at the bottom a little more, but overall, it's a decent effort by Starline.

Then you flip over the header card. 

 

Sweet! It's a form you could use to order the actual posters! (You've got to tell your friends about this. If you all start going to Long John Silver's, you'll have the complete 40-card set in no time.)

 

As you leave, you notice a bell hanging from the wall with a little rope hanging from it. An employee tells you that you can ring it on the way out. One ring means the food was good, two rings means the food was great, and three rings means someone is in trouble.

 

You give that bell two solid rings, and dad does, too.

 

Now let's talk about the restaurant. 

 

  

The first Long John Silver's restaurant opened in Lexington, Kentucky in 1969. The founder, Jim Patterson, saw an opportunity to be the first fast-food chain dedicated to seafood, and went all-in on the maritime, nautical theme inside and out. Success came pretty quickly, thanks in great part to the quality food and the dining experience. Within a few years, the chain opened new locations around the US.

By the early 1980s, there were more than one thousand Long John Silver's restaurants across the country. Toward the later half of the decade, the number was closer to 1,500!

 

In the 1990s, that number started to decline. Not only was it impossible to continue the kind of growth the franchise had experienced to that point, but other fast food giants had also started to notice the popularity of the seafood chain, and reacted by adding fish items to their own menus.

 

Since then, the Long John Silver's name has had some struggles, including bankruptcy, ownership changes, and the closing of numerous locations. 

 

However, the chain has recently had some success. They've rebranded, placed some healthier options on the menu, created more drive-thru facilities, and modernized by adding an online ordering system. As of this writing, there are nearly 500 Long John Silver's restaurants operating in the United States, and a small handful abroad in places like Indonesia, Thailand, and Malaysia. 

 

Here's a TV commercial that promotes the baseball card set. (Sounds like it's narrated by Mel Allen!)

 

 

 

So how about you readers and collectors? 

 

Do you have any of these cards in your collection? Have you ever eaten at a Long John Silver's? 

 

Share in the comment section, and thanks for reading!

 

This Custom Card Features a Savage Ballplayer

  

What if I told you that back in the early 1970s, there was a young minor league baseball prospect in the Cardinals' system who was so determined to make it to the big leagues that he learned to play different fielding positions?

 

It wouldn't surprise you much, right?

 

Well, what if I added that one day, a minor league teammate saw him warming up by throwing left-handed, instead of using his natural right hand? And how his left-handed throws looked pretty darn good? And that when this teammate asked why he was warming up lefty, the young prospect said that if their coach ever wanted him to pitch, he wasn't going to pitch right-handed because he didn't want to risk blowing out his throwing arm. (Simple as that, right?)

 

And what if I added that later, this young prospect injured his right shoulder in a collision at home plate, but was still so determined to make it to the big leagues that he switched positions from catcher to outfielder, using that trained left arm to make the necessary throws back to the infield?

 

And what if I added that a few years later, the young prospect's coaching staff didn't think he would pan out as a big leaguer, and cut him from the team? And that despite the setback, this young prospect was still determined to be a star in some sport, somewhere, so he turned to the sport in which his father excelled? 

 

And would you believe it if I told you that this young prospect, named Randy Mario Poffo, eventually turned into this guy?

 

 

 

Well, believe it or not, it's true. As Randy Poffo's professional baseball career was winding down, he began training with his father—who was a successful wrestler himself—to become the best professional wrestler in the world. Such was Randy's determination.

 

And did he ever accomplish his goal. Two-time WWF World Heavyweight Champion. WWF Intercontinental Champion. 1987 WWF King of the Ring. Pro Wrestler of the Year in 1986, 1987, and 1988.

 

The story was inspiring enough for me to create a custom card.

 

 

 

 

Over the years I'd seen a few Randy Poffo customs, but none that captured baseball and wrestling on the same card. So that's where I wanted to go. I thought a design from the Then & Now series would fit nicely, and settled on the one you see above. There's young Randy on the left, in his catcher's gear. Then you've got "Macho Man" Randy Savage on the right, sporting his championship belt.

And you know I had to create a custom card back for this two-sport star. Here it is, with stats and everything. I'm going to enlarge it so you can look through the numbers more easily.

 

 

The baseball stats reveal that Poffo was a pretty decent ballplayer. Solid batting average, some power, and what seemed to be a good eye at the plate.

 

As for the wrestling stats, wow, that's a lot of matches over a long period of time. Macho Man was pretty athletic in the ring, and I can't even imagine the wear and tear he put on that body over all those years. But it sure was fun being a kid in the 1980s, watching him do his thing. 

 

You can find plenty of entertaining Macho Man highlights online—both in the ring and during those classic pre-match interviews. And I encourage you to do so. But for this post, I wanted to include something different. Here's a three-minute interview where Mr. Poffo discusses his baseball career and his transition to wrestling.

 

 

 

Nothing was going to stop that guy. We should all be so determined.

 

And that's another custom card in the books. I really had fun working on this one, and I hope you guys are enjoying it, too.

 

Thanks for reading along!  

The 1989-90 OPC Hockey Sticker Album Project: Packs 19–24

We're going back to the 1989-90 NHL season, where young Gregory Ninepockets has been bitten by the hockey bug and is attempting to complete the current year's hockey sticker album. Previous entries in this series available here.

 

 

Summer is over, and the schoolyear is about to start for young Gregory. About a month after that, the NHL season will be here. While he waits, he's got more sticker packs to open. He's mostly excited about that.

You see, after the pack-opening debacle from last time (6 new stickers, 30 duplicates), Gregory is a little gun-shy about opening more. But that feeling only lasts for a minute. He's still learning a lot about the game, after all, and he's excited for more stickers—even if lots of them turn out to be duplicates again. 

 

Gregory takes 6 packs from the bottom right this time, and gets to work. 

Pack 19

It's a pretty good start! Mario Lemieux is one of the biggest stars of the game, and last year he came up one point short of 200. Ron Francis is pretty good, too. So are those Whalers jerseys. And on the right, it's a "Future Star" sticker back that Gregory needs for the set. Best of all? No duplicates!

Pack 20

Thanks to his hockey-loving friend at school, young Gregory not only knows the name Joe Nieuwendyk, he also knows how to pronounce it (NOO-wen-dyke.) That Trevor Linden Future Star sticker back is another welcome addition. In his rookie season of 1988-89, Linden totaled 30 goals and 29 assists for 59 points. He was named to the all-rookie team, and finished second in the rookie of the year race to Brian Leetch.

And hey—another pack without duplicates.

Pack 21

Speaking of Brain Leetch, there's his rookie base sticker! Young Gregory has also noticed that Patrick Roy seems to have a lot of different stickers in the set. This one celebrates his Vezina Trophy win (most valuable goaltender). On the right is Ray Bourque's all-star sticker back. He'd been named an all-star every season of his career to this point.

And guess what? No duplicates for a third straight pack! Could the streak keep going for a fourth?

Pack 22

Yes indeed! And better still, Gregory found the Trevor Linden base rookie sticker inside. Then he flipped the stickers over to check the backs, and wow! There's fellow New Yorker Joe Mullen on one, and The Great One on another. Sweet pack.

Pack 23

Yet another all-star sticker back, plus a Steve Yzerman base sticker. (Young Gregory figured out how to pronounce that name as well.) "Stevie Y" finished the previous season of 1988-89 third overall in league in scoring, with 65 goals, 90 assists, and 155 points. Only Gretzky and Lemieux had more points. And if the pack wasn't good enough, there was also a Brian Leetch rookie subset sticker inside! 

Pack 24

The Tony Granato rookie base sticker was a nice one to find. And finally, in the last pack of the round, Gregory pulled a duplicate with that Masterton trophy sticker. (The Masterton is awarded to the player who best exemplifies perseverance, sportsmanship, and dedication to ice hockey. For the previous season of 1988-89, it went to Tim Kerr of the Philadelphia Flyers.)

There was also another duplicate in this pack, but those were the only two of the entire round. Can't be upset about that.

 

Favorite Page

 

Young Gregory finished his first page! It's the Philadelphia Flyers.

 

 

So, how do we stand on set completion now that we're halfway through the box?

 

Main Set (182 total panels)

 

New panels: 34

New duplicates: 2

 

Total panels: 109

Total duplicates: 35

 

Panels needed: 73

Set completion: 60%

 

 

Future Star/All-Star Backs (34 total)

 

New backs: 8

New duplicates: 2

 

Total backs: 21

Total duplicates: 6

 

Backs needed: 13

Set completion: 62%

Best Stickers

The Mario Lemieux base sticker and the Brian Leetch rookie base sticker. Let's also add the Ray Bourque, Joe Mullen, and Wayne Gretzky all-star sticker backs.

Overall, this round was great, and young Gregory is psyched that he pulled almost zero duplicates after the experience with the previous 6 packs. At the same time, he wonders about the next 6 packs. I mean, he's had a round with almost zero duplicates, and he's had a round with almost all duplicates.

 

Which were your favorite stickers this time? 

Share in the comment section, and thanks for following along.